El Toro is a marketing organization that views IP addresses differently than most companies. To them, an IP address is a way to connect businesses and marketers to their customers and prospects with a new approach to online advertising: IP Targeting. They match physical addresses to IP addresses with extreme precision using their offline data on-boarding capabilities and patented one-to-one marketing technology, allowing you to utilize Account Based Marketing tactics, CRM targeting, and more! El Toro offers multiple advertising products stemming from their IP Targeting algorithm, including Geo-Framing™ targeting technology, all of which are helping change digital advertising.
Connecting With Real People At An Unparalleled Accuracy.
Changing The Way Online Advertising Can Be Measured.
100% Cookie-Free IP Targeting & Device Targeting.
Like The Digital Postman For The Online World.
El Toro's AdTech Products
MatchBack Analysis is available for our house-to-house IP Targeting, providing identity resolution and real ROI calculation to customers. To conduct a MatchBack, clients provide a list of sales that occurred during the campaign period, we match it against the target list, and then we provide a list of sales that were a direct result of our IP Targeting campaign.
With our ability to identify physical addresses, we can MatchBack sales from our solutions to show value to brands. Being able to prove ROI is huge differentiator for the El Toro system. Unlike other online marketing tools, the El Toro MatchBack is done without the use of UTM codes, conversion pixels, retargeting, or call tracking. We use your real list of sales and compare it to the targeted list to show real ROI!