El Toro is a marketing organization that views IP addresses differently than most companies. To them, an IP address is a way to connect businesses and marketers to their customers and prospects with a new approach to online advertising: IP Targeting. They match physical addresses to IP addresses with extreme precision using their offline data on-boarding capabilities and patented one-to-one marketing technology, allowing you to utilize Account Based Marketing tactics, CRM targeting, and more! El Toro offers multiple advertising products stemming from their IP Targeting algorithm, including Geo-Framing™ targeting technology, all of which are helping change digital advertising.
Connecting With Real People At An Unparalleled Accuracy.
Changing The Way Online Advertising Can Be Measured.
100% Cookie-Free IP Targeting & Device Targeting.
Like The Digital Postman For The Online World.
El Toro's AdTech Products
We can harvest the IP address of specific households via El Toro's patented algorithm. Once the address goes through the algorithm, we identify the specific household IP address, becoming an entry point for digital advertising and begin targeting those specific homes with display and video advertisements.
With Venue Replay, we go back in time and capture devices from events that happened up to 6 months ago. This is done by using GeoFramingTM targeting technology. We can identify any devices (smartphones, tablets, laptops) after people leave a venue, and continue to target them with digital banner ads at their home and across all of their devices.
We take your site visitors’ IP addresses and run them through El Toro's "reverse appending" algorithm, determining their physical home or office address. The qualified audiences are then sent direct mail (mail piece, brochure, white paper, or catalog) from our print partners to the household within 48 hrs. of interaction.
Target people as they move. Since these individuals are in a new area, they'll be actively looking for new places to shop and vendors to buy from! Select which ZIP code, city, and/or state you want to target. Then you enter monthly ad impressions, upload the creatives and decide if you want to target Pre-Movers, Escrow, and/or Post-Movers. The rest is programmatic.
MatchBack Analysis
MatchBack Analysis is available for our house-to-house IP Targeting, providing identity resolution and real ROI calculation to customers. To conduct a MatchBack, clients provide a list of sales that occurred during the campaign period, we match it against the target list, and then we provide a list of sales that were a direct result of our IP Targeting campaign.
With our ability to identify physical addresses, we can MatchBack sales from our solutions to show value to brands. Being able to prove ROI is huge differentiator for the El Toro system. Unlike other online marketing tools, the El Toro MatchBack is done without the use of UTM codes, conversion pixels, retargeting, or call tracking. We use your real list of sales and compare it to the targeted list to show real ROI!